Every day, marketers all over the world find themselves exploring newer tools and better platforms. As exciting as that is, it also makes it easy to get lost in the endless experimentation with new modes of marketing. So, here are our top 3 picks for digital marketing trends that can help you take your marketing game to the next level.

Chatbots

Thanks to the internet, your customers have a 24/7 window into your what business has to offer. While this is great for business, it also creates operational concerns.AI has grown immensely in the last several years, and chatbots are a great application of this amazing technology. Using chatbots in your platforms is an easy way to engage your customers in real-time at any given time of the day.
Some foreseeable benefits of using chatbots are:

  • Reduced Operational Costs
  •  Increased Conversions
  • Faster Responses
  • Reduced Customer Wait Time

Live Video

Today, faster data and better visual experience on mobile devices have created a binge-watch phenomenon. In 2017 Facebook’s CEO Mark Zuckerberg recognized video as a “megatrend”, and since then all of Facebook’s family of apps have been working towards becoming video first.
Be it vlogs, live streaming or 360 degree videos, there is a growing demand for authentic video content. It is not only highly engaging; it also helps getting your message out at low production costs.

Visual Search

Search engines are no longer about typing in the most relevant keywords. Visual search has completely transformed the user experience with search engines. Instead of typing queries into a search engine, consumers can search using images to find similar products, compare prices, and find other pertinent information about your offerings. Here are some amazing visual search tools that can help you draw customers:

  • Pinterest’s Lens
  • Google Lens
  • CamFind

It takes a lot to stay ahead of the competition. Even with great products and services, and equally great marketing content, finding the right tools and an expert digital marketing team can be the difference between thriving and succeeding. Feel free to contact our team to see how ThinkDirect.me can help you.